CASE STUDIES
DAYTONA USA
Daytona USA was for over a decade a 50,000 square foot NASCAR themed motorsports attraction in Daytona Beach. Mr. Sullivan assisted Lesa Kennedy and David Exline with the design and development of Daytona USA.
DIRECTV
DIRECTV contracted with Sullivan to create strategic marketing alliances with retailers, associations, unions, consumer based companies, and other entities that have connectivity to large bases of consumers.
RED BULL
Sullivan was contracted to provide strategic motorsports consulting services to Red Bull and helped manage their entrance into the U.S. auto racing market.
NASCAR SPRINT CUP SERIES
Sullivan Worldwide sold a $750 Million Dollar series entitlement to Nextel/Sprint on behalf of their client NASCAR.
SUNOCO: OFFICIAL FUEL OF NASCAR
Sullivan Worldwide sold a $100 Million Dollar sponsorship to Sunoco on behalf of their client NASCAR.
