The scope of services for the assignment included:

• The development of a strategic plan to assess opportunities, establish goals, value the proposition, set the decision criteria, and outline the action plan.

• Present the strategic plan to the Board of Directors and senior management and obtain approval of the plan.

• Work with NASCAR management to identify potential partners.

• Work with NASCAR management to identify the assets and rights to be included in the offering.

• Develop a compelling multi-media presentation to sell the program.

• Play a lead role with NASCAR management in making the presentation to potential sponsors.

• With the NASCAR management team, negotiate the final terms of the agreement.

• Work with NASCAR to oversee the contract process and insure a satisfactory finalization of the agreement.