DIRECTV contracted with Sullivan to create strategic marketing alliances with retailers, associations, unions, consumer based companies, and other entities that have connectivity to large bases of consumers.

Sullivan developed a unique program and process whereby offers could be inserted into retailer’s checkout bags without any effort on the part of the retailer.

• The bags arrived at the retailer’s store with the offer (brochure) already inserted in the bags.

• The process required absolutely no effort on the part of the retailer. 

• The offer included a $100.00 gift card for the retailer.

The gift card helped us sell the program into the retailer and drove consumer response to the offer, and hence, incremental DIRECTV subscriptions. The program was implemented at a broad range of retailers including; Macy’s, CVS. Office Depot, Menards, Auto Zone, and Bed, Bath, & Beyond. 

The Result: