The scope of services for the assignment included:

• Sullivan Worldwide developed a strategic plan to assess opportunities, establishes goals, and outline an action plan.

• Present the strategic plan to the NASCAR Board of Directors and senior management and obtain approval of the plan.

• Identify potential partners and provide an assessment of each partners potential

• Work with NASCAR management to identify the assets and rights to be included in the offering.

• Develop a compelling multi-media presentation to sell the program.

• Make the presentation to potential sponsors throughout the US and Europe.

• With the NASCAR management team, negotiate the final terms of the agreement.

• Work with NASCAR to oversee the contract process and insure a satisfactory finalization of the agreement.